I’ve previously written about people who ONLY use LinkedIn as an online resume, and how that’s a very limited way to view and use the application. It bears repeating that, used strategically, LinkedIn can help bolster your subject matter expert status and share your insight with potential partners and paying clients.
My advice remains the same – be active and engaged.
However, in regular conversations with current and potential clients, I’ve noticed a trend. For many, what passes for ‘engagement’ isn’t truely…engagement. When completing my usual onboarding reconnaissance for people who tell me they’re relatively active on the site, I quickly realize our definitions of ‘active’ and ‘engagement’ don’t line up.
Let me explain.
If you’ve made the decision to ramp up your LinkedIn engagement in 2020, yay you! But please… clearly define what that means. Engagement is NOT spending 20 minutes a day scrolling through your feed, finding posts that pique your interest, and hitting the “Like” button. I mean, the ‘Like” is appreciated, but how have you really engaged in a meaningful way that will add to that particular conversation or impact a thought process? What connection did you make, literally and figuratively, with that half-second act?
Not much, if any.
So, what should you do?
SAY – SOMETHING.
When a post impacts you in a way that inspires you to ‘like’ it, that means you’ve surely had a thought about the content, however brief that thought may have been. So, go to the comments section and inform your tribe of that thought. It’s okay. You can do it…there’s no right or wrong answer. It’s a discussion. It’s a conversation. It’s ENGAGEMENT.
Let’s say the post REALLY resonated and gave you pause. Share the post and give even more details on your thoughts. Tell your audience why this subject is important to you. Communicate your past experiences with this topic. Let them know why you agree or disagree with the previous commentary. Tell people what you think…they’re interested to know.
Get in there! Dive in! Allow followers and connections to see YOU and what you can add to the conversation. This is the beginning of true engagement. This is the beginning of know, like, and trust. This is how potential customers begin to see you as an expert in your industry.
What other tactics work for you to ramp up LinkedIn activity?
If you need help decided how to engage in a way that helps your business, let’s talk!