There are a few things business owners do on LinkedIn that unwittingly and negatively affect their potential customer’s perception of them. Unlike other social media platforms, earning the sale on LinkedIn is not as simple as posting an image of your product with a great price, and voila’! SALE! It doesn’t work that way on […]
Content updated April, 2022. There’s so much more to this app than showcasing your past work experience! “I’ve never really looked at LinkedIn.” “I’ve been told my business needs to be there, but…I just don’t know how it works.” “Isn’t it just an online resume?” I often hear these and similar refrains from business owners, […]
If you’ve ever been laid off, you know how surreal it can be in those first few moments immediately after. Someow, you’ve got to gather yourself, get up from the chair, and walk through your now-former place of employment without falling on your face.
The holidays are here!! It’s time to start marketing your products and services like never before! So what’s your plan? How do you intend to grasp and hold your customer’s attention so they purchase your product? How will you stand out from all the other social media posts crowding their feed? Before you go to […]
While most people don’t recognize it, taking shortcuts with your small business communications can be detrimental to the success and growth of your business. We’ve all done it, whether typing an email or responding to a text. Well, here’s my story. I recently created content for my social media consulting business. As part of the […]
Linkedin has proven itself to be a great tool and resource for building business relationships. It can connect you with past colleagues, introduce new connections, and offer industry insights from experts and influencers. Sounds like the apps “About Us” page, doesn’t it. Well, here’s what’s also true. From a purely social media perspective, LinkedIn has […]