LinkedIn Small Business Side-Eye: Five ways you’re turning off potential customers

There are a few things business owners do on LinkedIn that unwittingly and negatively affect their potential customer’s perception of them. Unlike other social media platforms, earning the sale on LinkedIn is not as simple as posting an image of your product with a great price, and voila’! SALE! It doesn’t work that way on […]

LinkedIn: Your More Than Capable Business Partner

  • mannette
  • April 1st, 2022

Content updated April, 2022. There’s so much more to this app than showcasing your past work experience! “I’ve never really looked at LinkedIn.”  “I’ve been told my business needs to be there, but…I just don’t know how it works.” “Isn’t it just an online resume?” I often hear these and similar refrains from business owners, […]

Social Media and Your Veterinary Practice – GROW!

Pandemic life has most pet parents spending waaaaay more time with their fur babies than usual. They’re paying more attention to their pets and notice right away when things are a little off.

Is your practice well-positioned on social media to be the veterinarian of choice?

Come get these Black stock image jewels!

  • mannette
  • June 16th, 2020

These sites feature images that honor the way we see ourselves, through our own gaze, instead of relying on the perspective of ‘other’.

4 Great Podcasts to Check Out in Honor of Women’s History Month

  • mannette
  • March 9th, 2020

Women’s History Month is a great time to not only review our fabulous past, but to also take a look at where we’re headed.Podcasts are the perfect

Why You Should Engage Differently on LinkedIn in 2020 to Increase Leads

  • mannette
  • January 10th, 2020

Engagement is NOT spending 20 minutes a day scrolling through your feed, finding posts that pique your interest, and hitting the “Like” button.

Your layoff can produce life!

  • mannette
  • July 22nd, 2019

If you’ve ever been laid off, you know how surreal it can be in those first few moments immediately after. Someow, you’ve got to gather yourself, get up from the chair, and walk through your now-former place of employment without falling on your face.

Good luck with that.

4 Ways To Break Through the Holiday Social Media Content Noise

  • mannette
  • November 7th, 2018

The holidays are here!! It’s time to start marketing your products and services like never before! So what’s your plan? How do you intend to grasp and hold your customer’s attention so they purchase your product? How will you stand out from all the other social media posts crowding their feed? Before you go to […]

4 Ways to Improve Your Small Business Communications

  • mannette
  • October 18th, 2018

While most people don’t recognize it, taking shortcuts with your small business communications can be detrimental to the success and growth of your business. We’ve all done it, whether typing an email or responding to a text. Well, here’s my story. I recently created content for my social media consulting business. As part of the […]

Dear LinkedIn, I’ve Got Some Ideas for Your New Year’s Resolutions

  • mannette
  • January 3rd, 2018

Linkedin has proven itself to be a great tool and resource for building business relationships. It can connect you with past colleagues, introduce new connections, and offer industry insights from experts and influencers. Sounds like the apps “About Us” page, doesn’t it. Well, here’s what’s also true. From a purely social media perspective, LinkedIn has […]