Your layoff can produce life!

  • mannette
  • July 22nd, 2019
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Your layoff can produce life!

“I’m here to tell you that your position has been eliminated…”

“Wait…what?!”

I really don’t remember much of what he said after that.

Termination was the last thing on my mind that Monday in March several years ago. I NEVER imagined that the area manager, unexpectedly zipping through the property early that morning, was THERE – FOR – ME. ??

If you’ve ever been laid off, you know how surreal it can be in those first few moments immediately after. Somehow, you’ve got to gather yourself, get up from the chair, and walk through your now-former place of employment without falling on your face.

Good luck with that.

One week before the layoffs. Ignorance is bliss!
Notice my work badge hanging in the background.

So, now what? My recently, but happily-divorced, brand-new mother-self wasn’t quite sure what to do. That job gave me stability after divorce and, until that moment, I hadn’t worried about money. In the blink of an eye, it all changed. To make matters worse, I hadn’t seen it coming. 

I had a child to care for and bills to pay! I had a mortgage to maintain! How was this supposed to work?

image of the author and her child.
Her first Halloween a few months after she was born.
I’d rushed from work to spend it with her.

After the sting wore off, a realization set in. A self-assessment was long overdue. Big decisions were looming and I had to be honest about who my ‘work self’ was.

Here’s what I came to terms with. 

I’m easily restless. Doing the same job over and over again aggravates me. It sucks the life and joy out of my day. Running on a schedule and punching a clock for someone else is just painful. So, while the layoff was a shock to the system, it wasn’t completely unwelcome.

I was ready for something new and I saw a HUGE opportunity. 

Options, Options, Options

I’d wanted to work for myself for a very long time. I dreamed and daydreamed about it and the itch just wouldn’t go away.

I’ve tried several ventures over the years, but I remember at one point trying to sell Mary Kay Coooos-metics. Imagine trying to sell makeup when you just really don’t care about makeup. ???

That doesn’t work too well and it most definitely didn’t work for me.

It did, however, give me a taste of working by my own rules, in my own time, and striving to reach my own goals! 

BEST – FEELING – EVER!

So, a few weeks later, while sitting in the kitchen feeding my then two-year-old and contemplating next steps, I made a decision to change my focus.

Why not help people just like me?

I pivoted into a totally different industry and began helping business owners build their online presence. I started by designing small business websites and quickly moved to teach entrepreneurs how social media integrated with their sites to increase business. 

That led to my love of social media. This new digital phenomenon was great from a personal perspective, and I also saw how it could help small business owners thrive in ways they couldn’t before. It opened doors for entrepreneurs who didn’t have a budget for magazine, newspaper, and television ads.

Now, small business owners can get their product or service in front of thousands of potential customers…for $10! Before social media, even an ad in the local city or county newspaper could run you $500!

As for me, it allowed me to thrive in a space and place I’d created for myself. It felt wonderful, crazy, scary, overwhelming, and peaceful all at the same time.

I found purpose in helping other small business owners build their own online space in the social mediasphere.

Author at various networking events.
I’m not where I want to be, but the journey
getting there has been incredible!
The people I’ve met and the
opportunities I’ve been offered – AWESOME!

Entrepreneurship can be tough, euphoric, and tear-inducing.

Calling it overwhelming is an understatement.

We’ve got 20 things to do in one day… every day, and sometimes we need help.

Allowing someone else to manage the pieces we aren’t so good at or just don’t have time for allows us to thrive.

So, if you need help finding your social media ‘space’, connect with me.

I can help you create and implement a strategy and free up your time to focus on other parts of your business.

Send me a message or schedule a time to talk

Let’s get this done!

The Best Social Media Target Audience You Never Noticed

  • mannette
  • April 27th, 2017
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Social media marketers are constantly trying to find the best way to reach potential customers. If you listen to the plethora of online ‘experts’, you’d think millennials were the target market of the century. They’re the tech savvy generation born and raised in the digital world. Surely they understand and navigate online activity more easily than everyone else, right? But, are they really the group that’ll whip out their wallet…or Apple/Android Pay and spend money with you?

NEWS FLASH! That honor belongs to Generation X.

Generation who?

I belong to Generation X. We are the smallest generation, born between the mid 60’s and early 80’s, and only number about 65 million to millennials’ 83 million. I was born in an age when TVs didn’t have remotes, cell phones didn’t exist, and wearing a seatbelt was only a suggestion. As far as technology is concerned, my college years were spent walking to the campus computer lab to sign up for a time to use the word processor. Rarely did anyone have personal computers in the early 90’s. Well, that one girl down the hall did, but she got tired of everybody knocking on her door during finals’ week.

Fast forward 25 years. Gen Xers have adapted to and embraced the world of technology! On any given day, our eyes are glued to laptops and tablets and smartphones – just like everyone else. And boy do we love our technology! According to a Nielson Social Media Report published this year, Gen Xers spend more time on social media than any other generation! They spend almost 7 hours on social media per week, as compared to Millennials’ 6 hours and Boomers’ four.

Hello! Can anybody hear us?!

Why, then, do marketers ignore Gen Xers and leapfrog their marketing efforts from Baby Boomers to Millennials? Some marketers claim its simple math. According to a 2016 Adweek piece, boomers and millennials get the most attention because they have the largest demographic. Again, while Gen X is 65 million strong, that’s small change compared to boomers’ and millennials’ 74.9 and 75.4 million, respectively. Others think it’s the middle child syndrome. Gen X’ers are bookended by two significant ‘revolutions’. Most Xers don’t remember the Civil Rights Movement or Vietnam from their boomer parents’ generation, and they aren’t the poster children for the digital age, either. For many marketers, these factors make it more difficult to define who they are, since there’s the accepted perception that there is nothing to make them unique. Instead of trying to figure out how to market to this multi-dimensional generation, they’ve been largely ignored by most.

Generation X spends money!

While they aren’t the largest generation, 65 million wallets are nothing to sneeze at. But, outside of just their demographic number, there are a few things that should make marketers sit up and take notice.

According to the same Nielson report, medium social media users are defined as anyone who spends 1-2 hours on social media per day. Remember, Generation X spends almost 7 hours on social media per week. Here are a few stats to get you thinking:

  1. 80% of online purchases are completed by medium social media users. Looking at the data, these users are a pretty even combination of millennials…and GENERATION X.
  2. In the past 12 months, 48% of medium social media users who made online purchases spent money for clothing, 33% purchased books, and 27% purchased airline tickets.
  3. With Generation X spending more time on social media than any others, marketers have more of an opportunity to reach  and sell to them.

Do your homework to understand!

Even with all of this data, you’ve got to understand more than just the numbers. Gen Xers have more disposable income to spread around. Millennials are generally focused on growing income and trying to determine their next career move. Boomers are in or contemplating retirement, so they may pull back the reigns a bit on spending. Gen Xers, in general, are in a stage of life where work is stable, salaries are stable, retirement accounts are stable, and they can afford to spend and splurge a little.

While Xers adapted to the digital world, they are more than comfortable with online shopping. They’ll still pack up the family and head to the mall or outlet to shop, but they are just as likely to put their feet up and search online for that leather jacket they can finally afford.

BONUS: Gen Xers tend to be more loyal than other generations. Translation:If they like your product, they’ll come back again and make additional purchases. Sales 101: current customers typically spend more money than new ones. Make sense?

So, don’t overlook the generation with money to spend by following the crowd or trends! Gen Xers may not be the ‘it’ generation, but have the dollars you’re trying to get.